Generational Expert.
Researcher. Speaker.

Join the conversation with me, Denise Villa, Ph.D by reading my latest book and #1 new release on Amazon, Zconomy: How Gen Z Will Change the Future of Business—and What to Do About it. 

Denise Villa, PhD


bout Me

Hi! I’m Denise Villa, PhD, CEO and visionary behind The Center for Generational Kinetics (CGK), the leading Gen Z and generational research, speaking, and consulting firm.

CGK works with over 100 clients around the world each year, ranging from financial services and global retailers to pioneering technology companies. Our firm’s specialty is research that enables leaders at established brands to adapt to win new generations while teaching emerging companies how to quickly leverage generational change to grow faster.

As a speaker, I have presented at events coast-to-coast, served as a Gen Z and Millennial expert on a variety of panels, and delivered research to audiences as diverse as SXSW Interactive to student housing developers, pipeline construction, and financial services professionals.

I love new adventures, great food, and serving my Austin community. Thank you for visiting. I look forward to connecting with you.

My Belief

“Each new generation brings changes to humanity. Let’s embrace the change and be part of the story.”


Speaking Testimonials

  • “Dr. Denise Villa was an engaging 60 minutes of research findings and revealing generational motivations pertaining to the optical industry. She was excellent in connecting with the audience and giving relevant anecdotes that kept the audience interested and absorbed.  Very well done Dr. Villa. I will certainly be looking to you with more presentation opportunities in the future.” 

    Heather Wise
    Essilor Canada/Canoptec
  • “Dr Denise Villa helped us better understand our next generation of workers and marketing-based strategies needed to recruit them. We were given answers to our specific challenges and action plans for training and retention that we can implement now. Dr. Villa was highly engaging, knowledgable and our attendees thoroughly enjoyed her presentation.”

    Ron Darden
    Executive Vice President
    Distribution Contractors Association


Order Zconomy® Now!

Zconomy®: How Gen Z Will Change the Future of Business is a #1 release on Amazon and the most complete and authoritative guide to Generation Z. Zconomy describes how you can adapt your employment, sales and marketing, product and growth strategies to attract and keep this disruptive new generation of customers, employees and trendsetters. 

Zconomy: How Gen Z will change the future of business -- and what to do about it

Book Reviews

  • ” Dr. Denise Villa and Jason Dorsey deliver a rare combination of research, insights, strategies and practical how-to lessons that any executive can use immediately to unlock the potential of Gen Z. I highly recommend Zconomy and its message that understanding a new generation will enable you to shape the future of your business. ” 

    William Cunningham, PhD
    Member, Board of Directors
    Southwest Airlines, Lincoln Financial; former Chancellor of The University of Texas System
  • Zconomy is exactly what CEOs, board members, and innovators need to read to strengthen their future with Gen Z. It provides a clear and valuable roadmap of how to connect and build employee engagement and customer loyalty.”

    Betsy Atkins
    Member, Board of Directors
    Volvo Car AB, Wynn Resorts, and Oyo
  • “Listen to Denise and Jason! Every creator, leader, and parent should read this book.”

    Kenan Thompson
    Actor and Comedian
    Longest-tenured cast member, Saturday Night Live
  • “Jason’s work with our team has had a profound impact on how we communicate with our consumers and manage our multi-generational workforce.”

    Steven Williams
    PepsiCo Foods North America
  • Zconomy is a must-read guide from the most authoritative voices on generational studies of our time.”

    Andrea Brimmer
    Chief Marketing and Public Relations Officer
    Ally Financial
  • Zconomy delivers the step-by-step solutions leaders need to understand Gen Z and take action right away.”

    Steve Cannon
    AMB Sports + Entertainment (owners of the Atlanta Falcons and Atlanta United); former President and CEO of Mercedes-Benz USA

Get in Touch